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11/15/2010 11:26:06 AM

@ LTE N.A. 2010: LightSquared set for first satellite launch

DALLAS – LightSquared's ambitious plans to offer a satellite/terrestrial-based wholesale wireless network is set to get off the ground this weekend as the company's first satellite is scheduled to launch into space.Speaking during an opening keynote session at today's LTE North America event in Dallas, LightSquared EVP Martin Harriman said the launch is the first step in the company's planned LTE-based wholesale network operations. Those operations are to include a 40,000-cell site...

DALLAS – LightSquared's ambitious plans to offer a satellite/terrestrial-based wholesale wireless network is set to get off the ground this weekend as the company's first satellite is scheduled to launch into space.

Speaking during an opening keynote session at today's LTE North America event in Dallas, LightSquared EVP Martin Harriman said the launch is the first step in the company's planned LTE-based wholesale network operations. Those operations are to include a 40,000-cell site terrestrial LTE network being deployed by Nokia Siemens Networks that will cover around 90% of the population of the United States and a satellite component that will provide for 100% coverage.

Harriman also tried to clarify the relationship between the terrestrial and satellite operations noting that the satellite component would not be using LTE technology, but instead an “analogous” standard that would allow for seamless integration with its ground-based LTE network. Harriman added that customers would not receive the same high-speed network capabilities from the satellite portion of its offering, but would instead benefit from having connectivity virtually anywhere in the country.

“Our customers will have the best experience from or terrestrial network, the second best from using one of our roaming partners' terrestrial networks and then the next best using our satellite network,” Harriman said, stressing that the satellite component would be complementary to its terrestrial offering.

Harriman added that LightSquared had collected around $2 billion in funding to this point, which was enough to get a significant portion of its terrestrial network built and that it was looking at a number of options, including debt or equity, to raise additional funds. The scheduled satellite launch will not tap into its recent funding announcements as that portion of its operations have already been paid for, Harriman explained.

11/15/2010 11:25:04 AM

@ LTE N.A. 2010: MetroPCS' LTE play a cost, efficiency move

DALLAS – Regional operator MetroPCS Communications Inc. (PCS) surprised many recently when it became the first domestic carrier, and one of the first in the world, to launch a commercial LTE network. The carrier, which has made its name on operating efficiencies and flat-rate pricing plans, noted at today’s LTE North America 2010 event that LTE was almost tailor made to meet the carrier’s financial needs.MetroPCS’ CTO Malcolm Lorang used his keynote address to tout...

DALLAS – Regional operator MetroPCS Communications Inc. (PCS) surprised many recently when it became the first domestic carrier, and one of the first in the world, to launch a commercial LTE network. The carrier, which has made its name on operating efficiencies and flat-rate pricing plans, noted at today’s LTE North America 2010 event that LTE was almost tailor made to meet the carrier’s financial needs.

MetroPCS’ CTO Malcolm Lorang used his keynote address to tout the operational efficiencies baked into the LTE standard and repeatedly thanked those in attendance that had a hand in providing for those efficiencies. Lorang explained that without those efficiencies MetroPCS would not have been able to take advantage of the technology and would still be stuck without a true next-generation evolution plan to meet its spectrum and cost requirements.

As part of the efficiencies, Lorang noted that MetroPCS was able to reuse many of its current cell sites and other facilities when rolling out LTE. The carrier was also somewhat future-proofed when it decided to go with an all-IP backhaul solution several years ago that Lorang said was originally done as a way to cut out costs in the long term.

MetroPCS has so far launched LTE services in Las Vegas, Dallas, Detroit, Los Angeles and Philadelphia, and has relied heavily on the standard’s ability to deliver service using channels as small as 1.4 megahertz.

11/15/2010 11:18:46 AM

Feds: 64% of Americans have broadband access

While 64% of Americans have broadband access, and the majority of Americans who don't have it say they don't want it, there is no one-size-fits-all approach to closing the gap in the digital divide, according to the federal government, which said it just completed the most comprehensive survey on the issue.“Americans who lack broadband Internet access are cut off from many educational and employment opportunities, said Assistant Secretary for Communications and Information and NTIA...

While 64% of Americans have broadband access, and the majority of Americans who don't have it say they don't want it, there is no one-size-fits-all approach to closing the gap in the digital divide, according to the federal government, which said it just completed the most comprehensive survey on the issue.

“Americans who lack broadband Internet access are cut off from many educational and employment opportunities," said Assistant Secretary for Communications and Information and NTIA Administrator Lawrence E. Strickling. "The learning from today's report is that there is no simple ‘one size fits all' solution to closing the digital divide. A combination of approaches makes sense, including targeted outreach programs to rural and minority populations emphasizing the benefits of broadband. NTIA's Broadband Technology Opportunities Program is helping to address this challenge, but we are hopeful today's report will be useful to the larger community working to close the gap."

The survey was conducted across 54,000 households by the U.S. Census Bureau and data compiled by the Department of Commerce's Economics and Statistics Administration and the National Telecommunications and Information Administration. While it was no surprise that higher incomes and education are closely associated with broadband access, those two areas were not sole factors, the survey found. Likewise, differences in socio-economic attributes did not explain the gap associated with race and ethnicity. (Broadband Internet adoption was higher among White households.) Urban residents were more likely to adopt broadband Internet than rural residents, and younger people were more likely to use home broadband Internet than older people. “Internet non-users reported lack of need or interest as their primary reason for not having broadband at home,” the government said. “This group accounted for two-thirds of those who don't have broadband at home. In contrast, households that did not use the Internet specifically at home but did use the Internet elsewhere ranked affordability as the primary deterrent to home broadband adoption. This group represented almost one-fourth of those who don't have broadband at home.”

The survey did not separate wireless broadband access or satellite broadband access, but included all forms, whether wired or wireless.

“One sector making enormous strides toward effectively bridging the digital divide, however, is wireless,” said Jonathan Spalter, chairman of the Mobile Future Coalition, a pro-market advocacy-based group formed in 2008. “According to the Pew Internet and American Life Project, African Americans and English-speaking Hispanics lead in both cell phone ownership and wireless Internet usage in the United States. In other words, when it comes to accessing the Internet from a mobile device, those often on the wrong side of the digital divide are actually leading the way. Clearly, much work remains to be done before we can declare victory in closing the digital divide but by continuing a light touch regulatory approach that promotes innovation, investment and competition, the road ahead is looking a lot more connected.”

9/20/2010 10:29:10 AM

RIM shares up on strong Q2 earnings

Research In Motion Ltd. (RIM) saw its stock bounce up 4% on second-quarter results that included revenue up 31% from last year and earnings per share up 76% from a year ago. Revenue for the second quarter, which ended Aug. 28, stood at $4.62 billion, up 9% from the previous quarter and 31% from $3.53 billion a year ago. Nearly 80% of the revenue came from devices. RIM said it shipped 12.1 million devices in the three-month period.Going forward, co-CEO Jim Balsillie said he expects the momentum...

Research In Motion Ltd. (RIM) saw its stock bounce up 4% on second-quarter results that included revenue up 31% from last year and earnings per share up 76% from a year ago.

Revenue for the second quarter, which ended Aug. 28, stood at $4.62 billion, up 9% from the previous quarter and 31% from $3.53 billion a year ago. Nearly 80% of the revenue came from devices. RIM said it shipped 12.1 million devices in the three-month period.

Going forward, co-CEO Jim Balsillie said he expects the momentum to continue. "We expect a continuation of this momentum in the third quarter as we extend the rollout of new products including the BlackBerry Torch into additional markets and benefit from heavy promotional activities and increasing customer demand as we head into the holiday buying season."

Net income for the quarter was $796.7 million, up 31% from a year ago and 3.6% quarter to quarter. The company said it expects to add between 5 million and 5.4 million net subscribers in the third quarter, with revenues of between $5.3 billion and $5.5 billion.

In a conference call, Balsillie said the company continues to work with foreign governments like United Arab Emirates and India to calm their security concerns.

Latin America and Asia were strong growth areas for RIM, as 52% of revenue was generated outside the United States. While the company saw lower-than-expected sales in the United States early in the quarter but the launch of the Torch in late August contributed to meaningful sales.

Torch is the most successful GSM BlackBerry sold in the United States, the company said. Sales in new markets during the holiday buying season should help RIM sales going forward.

9/10/2010 11:24:31 AM

Verizon Wireless names new CFO

Verizon Wireless named Andrew Davies VP and CFO effective Nov. 15 when he will replace John Townsend who has been named Regional CFO-Europe for Vodafone Group plc. Vodafone owns 45% of Verizon Wireless.Davies is currently CFO of Vodafone Essar Ltd., the company’s Indian subsidiary and has been with Vodafone since 2003.Vodafone acquired a majority interest in Essarin 2007 for $11.1 billion, which was seen by many as the high-point for Vodafone’s former CEOArun Sarin before he left the...

Verizon Wireless named Andrew Davies VP and CFO effective Nov. 15 when he will replace John Townsend who has been named Regional CFO-Europe for Vodafone Group plc. Vodafone owns 45% of Verizon Wireless.

Davies is currently CFO of Vodafone Essar Ltd., the company’s Indian subsidiary and has been with Vodafone since 2003. Vodafone acquired a majority interest in Essar in 2007 for $11.1 billion, which was seen by many as the high-point for Vodafone’s former CEO Arun Sarin before he left the carrier in 2008.

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9/10/2010 11:01:47 AM

GTP buys Texas site management assets

Fresh off an announced acquisition of450 tower assets yesterday,Global Tower Partners today said it closed on the purchase of Highpointe Group, a rooftop management and consulting business that was the largest site management company in Texas.Highpointe’s portfolio included 2,422 new managed and master leased rooftop sites, including some along the eastern seaboard.The addition of Highpointe to the GTP family solidifies our position as a leading developer and manager of wireless antenna...

Fresh off an announced acquisition of 450 tower assets yesterday, Global Tower Partners today said it closed on the purchase of Highpointe Group, a rooftop management and consulting business that was the largest site management company in Texas.

Highpointe’s portfolio included 2,422 new managed and master leased rooftop sites, including some along the eastern seaboard.

"The addition of Highpointe to the GTP family solidifies our position as a leading developer and manager of wireless antenna facilities on structures and rooftops throughout the United States," said

Marc C. Ganzi, CEO of Global Tower Partners. “The Highpointe acquisition will also supplement our presence in New York City, Texas, the Southeast and Mid
Atlantic, where many of these strategic rooftop properties are located.”

Terms of the sale were not disclosed. The acquisition brings GTP’s portfolio to more than 13,000 owned, leased or managed sites, including 3,800 towers.

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9/10/2010 10:58:20 AM

Employment in semiconductor space trending up throughout year

Although overall employment in the computer and electronics products sector was down 11,200 jobs year over year, employment in the semiconductor subsector actually grew by 4,400 jobs year to year. In fact, employment in the semiconductor space has been trending up since the beginning of the year, according to figures from the U.S. Bureau of Labor Statistics.The low point for the semiconductor sub-category was December 2009, when the bureau counted 359,700 jobs in the space. In August, the sector...

 Although overall employment in the computer and electronics products sector was down 11,200 jobs year over year, employment in the semiconductor subsector actually grew by 4,400 jobs year to year. In fact, employment in the semiconductor space has been trending up since the beginning of the year, according to figures from the U.S. Bureau of Labor Statistics.

The low point for the semiconductor sub-category was December 2009, when the bureau counted 359,700 jobs in the space. In August, the sector counted 370,200 jobs in semiconductors and electronic components. 

The same cannot be said of the telecommunications job sector, which counts 50,000 fewer jobs from August 2009 to August 2010. Most of those lost jobs are in the wireline communications subsector. The number of jobs in the wireless category has stayed steady year over year, with about 700 more jobs from July 2009 to July 2010, for a total of 191,900 positions, according to the labor bureau. Data for subsector categories lags that of the overall sector by a month, so July information is the most recent available. More than 38,000 jobs have been lost in the wired telecom sector. Mass layoffs were down by 8 events to 12, year over year.

Overall, the number of unemployed people and the unemployment rate stood relatively unchanged, the bureau noted in its monthly assessment. A total of 14.9 million people are unemployed and the unemployment rate stood at 9.6% in August.

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8/30/2010 4:03:22 PM

Spotlight on: Stoke

Mobile broadband gateway developer Stoke Inc. said it deployed its 100th mobile gateway earlier this week, less than two years after shipping its first commercial system. The company expects to deliver its 200th system by the end of the year, said President and CEO Vikash Varma.“We've experienced hock-stick growth, which we're proud of because the components market has been tight. We can't tie up too much cash so we need to be as close as possible to just-in-time with inventory,”...

Mobile broadband gateway developer Stoke Inc. said it deployed its 100th mobile gateway earlier this week, less than two years after shipping its first commercial system. The company expects to deliver its 200th system by the end of the year, said President and CEO Vikash Varma.

“We've experienced hock-stick growth, which we're proud of because the components market has been tight. We can't tie up too much cash so we need to be as close as possible to just-in-time with inventory,” Varma added.

The company offers a Stoke Session Exchange gateway, first deploying the solution with NTT DoCoMo in Japan for a femtocell solution, and in January, winning an LTE contract with DoCoMo. Indeed, DoCoMo has invested in the company, which recently completed $25 million in series D funding round. Noted venture-capitalist firms Kleiner, Perkins Caulfield and Byers and Sequoia Capital also have invested in Stoke. Varma said that the last time those two VCs invested in the same company the investment was in Google Inc. Indian operator Reliance Communications also has invested in the company after deploying its solution.

ABI is predicting a 100-fold increase in data traffic by 2015, Varma said. Wireless networks are struggling to meet today's data demands and the expected future data explosion because 3G networks simply were not designed to handle all that traffic. “It doesn't matter how efficient Facebook video chat is if 500 million Facebook friends are video chatting at the same time. This is what is driving the mobile broadband network,” Varma said.

Network systems designed 10 years ago were built for a “nicer time” when operators were able to better predict traffic on the network. Going forward, operators face won't necessarily be able to predict what application or device will drive traffic. “Apple and Android have up-ended the market.”

Because of that, operators are trying to respond to dramatic growth with usage-based billing models but that likely won't work until end users understand what a gigabyte means. Instead, operators need to optimize the network by offloading traffic from the mobile core, Varma said. Stoke's solutions address key areas of the network, offloading data with Wi-Fi, femtocells, LTE network gateways and non-intrusive Iu-PS breakout. The gateway solution also provides seamless transition between 3G, LTE and Wi-Fi technologies. “Our approach is different because we have no legacy product that we have to build from. It helps businesses cross over from the limitations from how they've done things years ago.”

The gateway product sits between the Radio Access Network (RAN) and the core network, diverting the session to the nearest Internet Protocol point. Varma said the Stoke Session Exchange solution addresses the problem “surgically,” noting that AT&T Mobility's network congestion occurs on the West and East coasts, so the operator only needs to address the problem in those regions, not nationwide.

More from RCR Wireless News.

8/30/2010 3:56:54 PM

Rural carriers remain vital, if not misunderstood, piece of nationwide mobile puzzle

Editor's Note: This article is an excerpt from RCR Wireless News' May Special Edition, ''Enabling the Mobile Revolution: Mobile Chips, Devices and Accessories.'' The 80-page special edition is available here.There is not a more vexing problem for the wireless industry than the plight of rural operators. On one hand rural operators are essential in that they provide services to a large portion of the nation that larger operators have overlooked, and they also offer network roaming capabilities...

Editor's Note: This article is an excerpt from RCR Wireless News' May Special Edition, ''Enabling the Mobile Revolution: Mobile Chips, Devices and Accessories.'' The 80-page special edition is available here.

There is not a more vexing problem for the wireless industry than the plight of rural operators.

On one hand rural operators are essential in that they provide services to a large portion of the nation that larger operators have overlooked, and they also offer network roaming capabilities for just about all of the industry's largest operators. On the other, rural carriers have very different operational structures from their larger brethren and thus are often at odds with the nationwide carriers when it comes to regulatory and competitive concerns.

To the surprise of few, rural wireless operators continue to face a number of challenges in their collective daily quest to remain viable options for consumers increasingly bombarded with advertising and promotions from nationwide operators--operators that spend billions of dollars on marketing each year and, in the case of the nation's two largest operators, are dominating the market.

This has often resulted in a ''big vs. small'' dynamic among wireless carriers that has prevented a cohesive front to regulators.

Battling big brothers

At this year's Rural Cellular Association event, a number of speakers representing smaller carriers noted during a panel discussion that the wireless industry was dominated by two operators that were increasingly driving the industry to a duopoly.

''It's not inevitable, but it's heading that way,'' said recently named RCA President and CEO Steven Berry during a panel session entitled, ''Wireless at a crossroads.''

Berry noted that 90% of all new postpaid customer growth in 2009, or roughly 9 million customers, were signed up by either Verizon Wireless or AT&T Mobility. And that even the smallest of the nationwide operators, T-Mobile USA Inc., was more than five times larger than the largest member - U.S. Cellular Corp. - of RCA.

Beyond the pressure being applied by rival operators, Berry noted rural wireless carriers were also at a policy crossroads.

''Decisions are being made now that will determine whether we are allowed to compete fairly or that will put us at a disadvantage,'' Berry warned.

Those decisions include voice and data roaming, of which RCA gained a victory on earlier this year when the Federal Communications Commission cut home-roaming exclusions; spectrum interoperability surrounding the 700 MHz band, details of the National Broadband Plan and Universal Service Fund reform.

''If any of these decisions go into AT&T's or Verizon's favor it could put us all in danger,'' warned Slayton Stewart, outgoing chairman of RCA and CEO of Carolina West Wireless.

USF making way for NBP

One topic that has garnered strong opinions from both sides of the battle is USF reform. Smaller carriers claim these funds are necessary for them to be able to continue to provide services in areas that cannot justify investments, while opponents think the fund is a way for larger carriers to subsidize their smaller competitors. The FCC has long sought ways to reform the current system and with its latest proposal in the National Broadband Plan is asking that traditional USF funds be diverted to operators, regardless of size, that will build out wireless broadband networks.

Berry noted that the recently announced National Broadband Plan basically will eliminate USF support to rural wireless carriers, but that the Connect America plan in its place is still lacking details.

''The NBP falls short for regional carriers,'' Berry said. ''I am very disappointed in it. It creates new non-facilities-based competitors for regional carriers.''

Smith noted that while USF may need some reform, the premise of the program is still needed for rural wireless carriers looking to offer service.

''USF has been about providing telecom capabilities no matter where you are in the U.S.,'' said Smith. ''I am still trying to build out wireless voice in some areas. There are still places without basic wireless service.''

This lack of actual customers to serve is highlighted by Hays, Kansas-based Nex-Tech Wireless, which operates a CDMA-based network covering portions of western Kansas and eastern Colorado. The carrier said its network covers around 190,000 potential customers spread accross 30 counties.

''Much of our coverage area has more coyotes and potatoes than people,'' noted Johnie Johnson, CEO of Nex-Tech Wireless.

Johnson said that Nex-Tech was still reeling from 2008 cuts in USF funding and that it has seen around $20 million in lost funding that had been set aside to increase coverage in Kansas.

''It would be very difficult to operate as a business without the USF funds,'' Johnson said. ''Without those funds our network would likely be just like our competitors, covering just the interstates and highly traveled state roads.''

Roaming potential

Another issue concerning rural carriers is roaming, whether it's the increasing loss of voice traffic as larger carriers expand their coverage or their own access to data roaming agreements that they say larger carriers are reluctant to provide.

''Data roaming is every bit as important as voice roaming,'' said Carolina West Wireless' Stewart. ''We have seen a huge increase in data traffic. If we are not able to offer the latest and greatest handsets and the same size of a network, which is nationwide, it's difficult to compete. It's hard for consumers to stick with us.''

RCA incoming chairman Ron Smith, who is also president at Bluegrass Cellular Inc., added that the recent FCC decision on home-market exclusion adds the presumption that there should be roaming, but that until it spells out that data roaming being included, plans for national broadband coverage will suffer.

''The FCC has to realize it's still an issue out there,'' Smith said.

Industry observers agreed that roaming is still a significant issue for smaller operators, but added that they do have some power in the segment. ''Roaming is still critical for the big 4,'' said Amit Patel, CTO for Alcatel-Lucent's U.S. strategic wireless accounts. ''But, the big carriers are not looking to create roaming agreements. … T-Mobile might be more motivated, but AT&T is not.''

Patel noted that AT&T Mobility's recently reported first-quarter financial results showed continued strong customer growth for the carrier despite a strong marketing push by rival Verizon Wireless touting the lack of reach of AT&T Mobility's network.

''Those December ads against AT&T did not drive AT&T to want to fill out its map,'' Patel said.

However, AT&T Mobility's LTE plans could spell a different story. Patel noted that the carrier's 700 MHz spectrum assets are not as wide-ranging as those held by Verizon Wireless, which could lead to opportunities for rural carriers with 700 MHz spectrum in areas where AT&T Mobility is lacking.

Another potential for rural carriers is investment firm Harbinger Capital Partners, which recently closed on its acquisition of SkyTerra Communications Inc. The $1.8 billion deal includes stipulations that Harbinger use the 30 megahertz of spectrum it acquired in the deal to build out a nationwide cellular network to supplement the satellite-based services being offered by SkyTerra.

Patel noted that Harbinger will be required to cover 100 million potential customers within three years and 190 million pops within five years, and that rural wireless carriers could be good partners for the buildout. Harbinger has reportedly decided to use LTE technology for its network, and, according to media reports, has recently begun talks with T-Mobile USA Inc. as a potential customer on the network.

''Harbinger is looking at a lot of different business models,'' Patel added.

700 MHz details still up for debate

There is also increasing concern amongst RCA members that the FCC will not take a solid stand on 700 MHz spectrum interoperability, which would require carriers and device makers to make their networks and equipment compatible with the different spectrum positions in the band. This concern arose from device and equipment requirements from Verizon Wireless that included support for only its band 13 and from AT&T Mobility for its band 17 in the 700 MHz band.

This issue was originally handled by the FCC in the PCS auctions with requirements that equipment and standards for the spectrum being auctioned be interoperable with all the spectrum auctioned in the 1.9 GHz band. For the 700 MHz auction, the FCC did not mandate such interoperability.

''If you auction spectrum in good faith and allow after the plan for band plans to be developed, how do you plan for that?'' Bluegrass Cellular's Smith asked rhetorically.

Berry also noted this could be an issue for public-safety, which is set to receive spectrum in band 14 in the 700 MHz band. Without interoperability requirements, public-safety equipment might not be able to operate on other networks in the 700 MHz band.

Device access

Handset exclusivity issues is also a topic rural wireless carriers have been battling. Smaller operators have been pushing the FCC on the issue, saying that if they are not allowed to offer compelling devices to their subscribers, they will not be able to stay competitive.

''We try to differentiate ourselves with coverage and better customer service and have been pretty successful,'' noted Stewart. ''But, when you don't have access to the latest stuff, customers won't stay with you in the marketplace. Customers are choosing carriers that provide good local service, but if we don't have the latest offering, it's hard to compete. People are willing to stay with us if we are competitive.''

Smith noted that rural wireless carriers were having some success in negotiating access to some devices, but that more needed to be done.

''We've historically had exclusivity in the wireless industry, but in the past it has typically been short-lived,'' Smith said. ''In some cases that has now gone to lifetime or takes it out through the lifetime of the device. On the CDMA side, we have the Associate Carrier Group that has been very successful in getting devices, but it's not the ultimate solution. There is still an issue with 46 of the top selling handsets having some sort of exclusivity tied to them.''

Local still matters

Despite the increased competitive pressure from nationwide operators, panel members in general indicated that smaller wireless operators still had an advantage in being able to ''localize'' themselves with their customer base, an advantage they were urged to continue to take advantage of.

''The strength of rural carriers is that they are involved in their community,'' said Huawei's Jagernauth.

Alcatel-Lucent's Patel added that the involvement should include customization options that take advantage both of technology changes as well as local knowledge.

''Make your customization geared toward your customer base,'' Patel explained. ''Tie in local events with local community groups.''

More news from RCR Wireless.

8/30/2010 3:48:26 PM

Mobile drives online freelance employment, Elance finds

Demand for specific mobile technology skills has been steadily climbing as businesses look for developers who can write for the iPhone, Android and BlackBerry applications, according to job information released earlier this month from Elance, an online jobsite that connects businesses with freelancers.Job categories experiencing the fastest growth online are marketing, IT and creative services, and the biggest demand for specific skill sets include cloud computing, mobile marketing and...

 

Demand for specific mobile technology skills has been steadily climbing as businesses look for developers who can write for the iPhone, Android and BlackBerry applications, according to job information released earlier this month from Elance, an online jobsite that connects businesses with freelancers.

Job categories experiencing the fastest growth online are marketing, IT and creative services, and the biggest demand for specific skill sets include cloud computing, mobile marketing and online marketing. Google Inc.’s Android App Engine skill, which climbed into the top 50 skill sets in the first quarter of the year, showed a 10 times increase in demand quarter to quarter, to reach spot No. 37, to become the cloud platform highest in demand in the second quarter.

“Frustrated by the traditional on-site staffing model, businesses are embracing virtual and hybrid work structures which allow them to tap into highly skilled online teams on a flexible basis. Talented workers with hot skills such as Google App Engine development, HTML5, SEO and social media marketing are experiencing unprecedented demand for their expertise and can find steady work and growing incomes,” said Ellen Pack, VP of Marketing at Elance.

Demand for skilled Apple Inc. iPad developers increased 200% in demand, to hit the No. 16 spot on the IT skills chart. Meanwhile, the iPhone skill set is now at the No. 8 position, while Android is at No. 25 and Research In Motion Ltd.’s BlackBerry app skill set jumped to the No. 36 spot.
 
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8/30/2010 3:45:28 PM

Qualcomm hiring iPhone developer

Qualcomm Inc. (QCOM) is hiring an iPhone application developer for its new incubator lab, Qualcomm Services Labs Inc. QSL is an incubator for mobile applications, so it stands to reason the CDMA chip company would expand to popular mobile platforms like Apple Inc.’s, (AAPL) even though the iPhone today only works on GSM-based technology.The job post is leading some websites to speculate that Apple Inc. is moving beyond UMTS technology to include the CDMA platform and that Qualcomm...

Qualcomm Inc. (QCOM) is hiring an iPhone application developer for its new incubator lab, Qualcomm Services Labs Inc. QSL is an incubator for mobile applications, so it stands to reason the CDMA chip company would expand to popular mobile platforms like Apple Inc.’s, (AAPL) even though the iPhone today only works on GSM-based technology.

The job post is leading some websites to speculate that Apple Inc. is moving beyond UMTS technology to include the CDMA platform and that Qualcomm wants to be ready. Rumors have been swirling for months that Verizon Wireless (VZ) will get the iPhone once AT&T Mobility’s exclusive contract with Apple is over.

Qualcomm said it is looking for an iPhone developer to work on its Neer project, a geofence location-based service, which it expects to launch on several different mobile platforms. Neer is already available on the Android platform and Qualcomm said it expects it to soon be available on its own Brew MP and the App Store. QSL plans to develop mobile applications and services around communication; information and entertainment; discovery; life automation; and digital to physical experiences.

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8/23/2010 2:02:44 PM

VZW retailer to hire hundreds as part of $6M expansion

Cellular Sales, an authorized Verizon Wireless retailer, said it is expanding into Florida and Tennessee over the next four months, including opening a call center that plans to staff at least 350 employees, as part of a $6 million expansion effort.Cellular Sales Verizon Wireless will open new stores throughout Southeast Florida in Key West, Aventura Mall, Stuart, Wellington Mall, Fort Pierce and the Lauderhill/Sunrise area. Cellular Sales already has operations in 11 locations in South Florida...

Cellular Sales, an authorized Verizon Wireless retailer, said it is expanding into Florida and Tennessee over the next four months, including opening a call center that plans to staff at least 350 employees, as part of a $6 million expansion effort.

Cellular Sales Verizon Wireless will open new stores throughout Southeast Florida in Key West, Aventura Mall, Stuart, Wellington Mall, Fort Pierce and the Lauderhill/Sunrise area. Cellular Sales already has operations in 11 locations in South Florida and more than 300 stores across the United States. Sales consultants for Cellular Sales earn an average of more than $51,000 per year, said Ann Snyder, national recruiter for Cellular Sales.

The retailer previously announced plans to hire between 200 and 250 employees to work at its national call center in Knoxville, Tenn., where the privately held company is based. The new call center expects to employ supervisors, managers and customer service representatives in full-time and part-time positions starting at $10 per hour.

“This unbelievable growth Cellular Sales is experiencing is directly related to the ultimate customer service we provide. We do things that other companies cannot or will not do,” said Jay Witherspoon of Cellular Sales. “We want every customer who purchases a wireless device in one of our 300-plus stores across the country to get a call from us within 24 hours of the time they leave our store.”

The company has grown by about 30% every year in its 17-year history, and expects to open another 50 stores by year-end. For the past two years, Inc. Magazine has named Cellular Sales one of the nation's fastest growing retailers. People interested in applying for positions at the company should call (888) 915-6624 or visit its website at www.cellularsales.com/opportunity.

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8/23/2010 1:59:21 PM

Verizon Wireless completes Centennial asset purchase

Verizon Wireless said it has completed the purchase of former Centennial Communications Corp. assets from AT&T Mobility covering portions of Louisiana and Mississippi.The $235 million purchase included Centennial’s spectrum licenses, network assets and more than 117,000 current customers in six service areas, including: Lafayette, Beauregard, Iberville and West Feliciana, La.; and Claiborne and Copiah, Miss. The additional customers helps bolster’s Verizon Wireless’ position...

Verizon Wireless said it has completed the purchase of former Centennial Communications Corp. assets from AT&T Mobility covering portions of Louisiana and Mississippi.

The $235 million purchase included Centennial’s spectrum licenses, network assets and more than 117,000 current customers in six service areas, including: Lafayette, Beauregard, Iberville and West Feliciana, La.; and Claiborne and Copiah, Miss. The additional customers helps bolster’s Verizon Wireless’ position as the nation’s largest wireless operator, though a recent report said that the position will be AT&T Mobility’s within a year.

Verizon Wireless said that beginning today it will begin serving customers in those markets, but will continue with the Centennial brand for the next several months as it begins to convert the network assets to the carrier’s CDMA-based technology. Both Verizon Wireless and AT&T Mobility have become quite adept at network integrations as they have spent the past several years gobbling up a number of regional operators.

AT&T Mobility was required to divest the markets as a requirement to receiving approval of the Centennial acquisition that was announced in late 2008.

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8/18/2010 4:03:41 PM

LightSquared triggers spectrum re-banding

Looking to keep its foot to the floor, LightSquared said it has delivered a notice to satellite communications provider Inmarsat plc (IMASF.PK) triggering “Phase 1” of their agreement that calls for Inmarsat to begin re-banding its L-Band spectrum covering North America. The plan, which LightSquared said could take up to 18 months, also calls for Lightsquared to make payments totaling $337.5 million to Inmarsat over the duration of the transition. The plan was part of an agreement...

Looking to keep its foot to the floor, LightSquared said it has delivered a notice to satellite communications provider Inmarsat plc (IMASF.PK) triggering “Phase 1” of their agreement that calls for Inmarsat to begin re-banding its L-Band spectrum covering North America.

The plan, which LightSquared said could take up to 18 months, also calls for Lightsquared to make payments totaling $337.5 million to Inmarsat over the duration of the transition. The plan was part of an agreement signed in late 2007 by Inmarsat and LightSquared's predecessor companies SkyTerra Communications Inc. and Mobile Satellite Ventures L.P. Both companies were eventually acquired by Harbinger Capital Partners.

Once completed, the re-banding will provide LightSquared with spectrum it plans to use to begin building out a terrestrial/satellite hybrid network.

“Triggering this agreement will now give us the contiguous spectrum we need to support additional network capacity to meet the growing demand for wireless data,” said Sanjiv Ahuja, chairman and CEO of LightSquared.

The company last month announced a $7 billion agreement with Nokia Siemens Networks to begin building out the LTE-based terrestrial network that will include more than 40,000 base stations and cover 92% of the U.S. population by 2015. LightSquared said it plans to wholesale access to the network.

LightSquared added that it also has the right to initiate “Phase 2” of the agreement anytime through Jan. 1, 2013, which will provide it with additional spectrum at an annual cost of $115 million. If exercised Phase 2 is expected to take up to 30 months to complete.

Inmarsat recently unveiled its first mobile satellite handset to round out its portable device offerings.

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8/18/2010 4:00:05 PM

Utility pole attachment proceeding at FCC heats up

The Federal Communications Commission is being flooded with comments regarding its Further Notice of Proposed RuleMaking on plans to change rules around utility pole attachments, which among other things tries to bring the cost for telecommunications service providers to attach equipment to utility poles more in line with the costs cable providers pay.Although the order impacts wired telecom and cable operators, wireless service providers deploying Distributed Antenna System (DAS) networks would...

The Federal Communications Commission is being flooded with comments regarding its Further Notice of Proposed RuleMaking on plans to change rules around utility pole attachments, which among other things tries to bring the cost for telecommunications service providers to attach equipment to utility poles more in line with the costs cable providers pay.

Although the order impacts wired telecom and cable operators, wireless service providers deploying Distributed Antenna System (DAS) networks would also benefit from the new rules proposed by the FCC. As such, The DAS Forum, CTIA, NextG Networks, T-Mobile USA Inc. and other wireless industry players commented on the need for new rules. Not surprisingly, utility companies that submitted comments are generally unhappy with the proposal.

The FCC is proposing new rules for utility pole attachments as part of its National Broadband Plan, designed to bring Internet access across America, especially in rural areas. Specifically, the agency is trying to address disparity in prices utility companies charge pole attachers; timelines during the attachment process; and ways to resolve disputes in a timely manner.

The DAS Forum, a group within PCIA, proposed a 90-day timeframe for utility companies that do not have a standard for wireless pole attachments to work with wireless companies to establish a standard.

The Forum also addressed cost disparities. “The commission must affirm that wireless attachers are subject to the telecom rate and not monopoly rates. DAS Forum members report a wide disparity in the rate charged for wireless attachments, ranging from tens-of-dollars to over a thousand dollars per year. There is no justification for a utility to charge these illegal rates that are significantly above the regulated rate for wireless attachments. While a wireless attachment may occupy more space than a wired attachment, and therefore proposes that the wireless attachment rate should be equal to the telecom rate times that amount of usable space occupied above one foot.”

TW Telecom and Comptel, which represents competitive local access communications providers (CLECs) , said the FCC needs to be able to fine utility companies that do not comply with the new rules. “To begin with, the record shows that utilities continue to insist on including in pole attachment agreements provisions that have been deemed unlawful by the FCC, and utilities often engage in other conduct that has been deemed unlawful by the FCC. The utilities apparently believe that they have little to lose by ignoring FCC decisions.”

In a 110-page filing, The Alliance for Fair Pole Attachment Rules – a coalition of large utility companies including Duke Energy Corp. and Southern Co. – said the FCC's proposed rules do the opposite of the intended purpose. “In stark contrast to the Alliance's recommendations, the FNRPM does precisely the opposite of what the Commission's own findings warrant: it focuses almost exclusively on pole owners, without distinguishing between electric utilities (who have only the best interests of their own ‘infrastructure at heart') and ILECs (who ‘can make no such claim.') "

A group of utility companies calling itself the Coalition of Concerned Utilities said the FCC's proposed rules do not take into account the safety of its workers or the true cost to the utility when allowing attachments to their poles. “For decades, communications companies have attached their facilities to tens of millions of utility poles across the country without incurring the substantial cost and inconvenience of constructing and maintaining their own distribution systems. In return for making their internal distribution systems available to attachers, utilities have been ‘rewarded' with unfair and discriminatory pole attachment rates, countless unauthorized attachments, myriad safety violations and innumerable administrative burdens. Electric utilities should not be required as a matter of public policy to jeopardize the safety and reliability of their systems or to subsidize the deployment of broadband or other services for the benefit of third party communications companies under any conditions, much less ones that would have little practical benefit. Even if they made sense from practical and policy perspectives, most of the Commission's proposals exceed its statutory authority.”

The Public Utilities Commission of Ohio suggested the FCC adopt a plan similar to its in which disputes must be addressed in a hearing within 30 days and a ruling must be issued 30 days after the hearing.

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8/9/2010 11:23:07 AM

Lightsquared confident in finding place in mobile space

Looking to venture successfully where others have struggled, Harbinger Capital Partners’ Lightsquared venture has many in the industry scratching their head. This has not deterred the Lightsquared squad in the least as the company appears very confident in its chances to compete in a highly competitive market.The biggest question about Lightsquared’s plan is whether there is a market for the carrier’s planned wholesale data network. Previous attempts at constructing such networks...

Looking to venture successfully where others have struggled, Harbinger Capital Partners’ Lightsquared venture has many in the industry scratching their head. This has not deterred the Lightsquared squad in the least as the company appears very confident in its chances to compete in a highly competitive market.

The biggest question about Lightsquared’s plan is whether there is a market for the carrier’s planned wholesale data network. Previous attempts at constructing such networks have failed to generate sustainable business models either due to an inability to attract and keep wholesale partners that can generate enough traffic and revenue as well as companies that quickly balked at the costs needed to construct and operate a mobile network.

Having already announced its ambitious build out plans, the company appears undaunted by the challenges.

“We are wholesale only,” explained Frank Boulben, Lightsquared’s chief marketing officer in an interview with RCR Wireless News. “Each dollar we raise will go back into our network. No money is going into marketing or call centers. Our business will be very lean.”

Lightsquared thinks this leanness will allow the company to succeed in a market where others have failed.

“The U.S. is an exception in the developed world,” Boulben explained. “In other parts of the world you have very vibrant MVNO and wholesale models. The primary reason it has not worked in the U.S. is due to wholesale economics. We are developing the next generation of technology on a greenfield build so we have the best economics, we have broad coverage, very high level service quality, low cost because we will benefit from 4G LTE advantageous spectrum position and a contract with NSN that was won through a competitive bidding process.”

Boulben added that the wholesale-only model is important as it frees any potential conflict with customers, a conflict Lightsquared said it has heard from companies is one of the reasons they have yet to attempt to enter the mobile space.

“We are only successful if our partners are successful,” Boulben said. “Our business plan is built on market share, and with our cost structure we don’t need a lot of market share to be successful.”

The wholesale only mantra is counter to how Clearwire Corp. is running its network as the carrier offers both a branded offering as well as an avenue for others to offer mobile services. Clearwire, which is also looking to attract wholesale customers to its current WiMAX-based network, noted during its recent second quarter conference call that while direct customers that have signed up for its “Clear”-branded service make up just over half of its 1.7 million strong customer base, those customers constitute a vast majority of its service revenues. This is due to the fact that each direct customer generates more than $40 per month in service revenue, while it only receives a portion of the revenue from customers through its wholesale partners.

But, by having to support its direct customer base, Clearwire is forced to invest in marketing and customer support that Lightsquared is looking to avoid. Clearwire has hinted that at some point it would like to reduce the prominence of its branded offering in favor of a greater reliance on its wholesale partners.

In addition to staying out of the retail fray, Lightsquared also said it will allow its customers to deploy their own voice offering using its data network.

“Our network will be completely net neutral,” Boulben explained. “If a customer wants to run a peer-to-peer VoIP application or streaming video they will be free to do that. We will just charge on a price per megabyte basis. … Voice will just be a data application.”

Boulben added that this will allow customers to provide their own voice offering, but that it would also step in to provide a white label service for those that ask.

Capacity not a concern

Lightsquared is also confident that its spectrum position and that its choice of spectrum and technology will be a benefit in the current mobile climate.

“We have more spectrum than the other two LTE providers and we are starting from a market share that is zero,” Boulben said. “It’s highly unlikely that we will have any spectrum concerns with our market share perspectives. We think we would need more than double our market share expectations to have any concerns about spectrum.”

Lightsquared said it feels fortunate to be launching services at this time as the backhaul market is exploding with new fiber capabilities that are tailored made for high-speed data networks. The company expects more than 60% of its estimated 40,000 cell sites to have fiber backhaul.

Lightsquared also noted that unlike previous attempts to build out such wholesale networks, the expected capacity crunch forecast by many due to increased mobile data usage means the timing is right for bringing more capacity to the market.

“We can help satisfy that demand,” Boulben said. “Other operators will not have that capacity in the next five years.”

Satellite part two

While satellite communication services have had a rocky history in trying to compete with traditional land-based cellular systems, Lightsquared sees its ability to tap into that option as an early benefit.

“We think the satellite component provides us with a number of advantages,” noted Boulben. “First is that from day 1 we will be offering 100% population coverage of the continental United States. Anywhere you can see the sky you can make a call or send a text.”

Boulben also said that the satellite feature will provide a boost for rural coverage, an issue that still plagues land-based services.

Boulben explained that while the carrier is high on the benefits of the satellite services ability to bolster its traditional cellular network, Lightsquared will be leaving it up to its customers as to whether they want to integrate satellite into their service offerings.

“It’s very important to realize that we are in the wholesale business only,” Boulben said. “It’s up to our partners as to what they want to offer. If they just want land-based services, we will offer them that.”

Roaming needs

Despite the broad coverage made possible by satellites, Lightsquared realizes that it will have to rely initially on roaming agreements with traditional cellular operators to bolster its cellular coverage to a depth that customers have accustomed to. The company said it was in discussions on reciprocal roaming agreements that it expects to close in the next six to nine months and that those deals could involve both 4G and for the short term 3G coverage. Boulben hinted that the 3G deals would likely be for HSPA+ services.

Device conundrum

Another topic analysts have expressed concerns about is Lightsquared’s ability to convince equipment makers to produce devices and chipsets compatible with the carrier’s unique network requirements. To gain full access to Lightsquared’s network assets a device would have to provide support for satellite communications and LTE technology using the carrier’s 2 GHz spectrum as well as any technology or spectrum needed to access roaming services.

Satellite communications provider TerreStar Networks Inc. has begun offering a dual-mode cellular/satellite smart phone through a partnership with AT&T Mobility that can access either the company’s satellites or AT&T Mobility’s GSM/GPRS/EDGE/HSPA network.

Analysts have noted that Lightsquared’s success could ride on its ability to begin seeding the device ecosystem to attract potential customers.

“This will be a big challenge for Lightsquared,” said Larry Swasey, co-founder of Visant Stategies. “It will be a chicken-and-egg scenario. They have to be able to show to customers that device makers are indeed willing to make devices to meet the network needs before they will sign on. And device makers are only going to be interested in making these devices is they can be guaranteed scale in the millions of units.”

Lightsquared appears set for that challenge noting that it has contracted with three handset vendors to produce devices and is close to signing up two more.

“We plan to announce these in the fall,” Boulben said. “The initial devices will be data centric; data cards, netbooks, embedded modules, personal hot spots and wireless routers. Later we will announce smart phones.”

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8/2/2010 1:44:57 PM

Wireless network expenditures set to increase in 2011 with 4G deployments

Capital spending on wireless infrastructure is set to rise in 2011 as global operators build out fourth-generation networks, according to iSuppli Corp. Following two years of less spending worldwide, operators are expected to spend a collective $40.3 billion on wireless network equipment next year, up 6.7% from 2009.In the short term, capital spending is expected to continue to decline this year to $37.8 billion, a trend that began in 2009 as carriers slowed infrastructure spends in light of the...

Capital spending on wireless infrastructure is set to rise in 2011 as global operators build out fourth-generation networks, according to iSuppli Corp. Following two years of less spending worldwide, operators are expected to spend a collective $40.3 billion on wireless network equipment next year, up 6.7% from 2009.

In the short term, capital spending is expected to continue to decline this year to $37.8 billion, a trend that began in 2009 as carriers slowed infrastructure spends in light of the global recession and as they tried to recoup their investments on 3G and 3.5G technologies. Capital spending on infrastructure accounts for about 30% of an operator's total capital outlay, the research company said. While 2011 will be the first year to see an increase in capital spending, operators will continue to invest in their networks through 2014, spending more than $43 billion that year, iSuppli predicted.

“The upturn in 2011 signals renewed commitment within the wireless industry to move on expansion plans that had been delayed or put on hold because of the global recession,” said Dr. Jagdish Rebello, senior director and principal analyst for wireless research at iSuppli. “Starting in 2011, wireless carriers in industrialized countries will start to deploy 4G in order to attain faster speeds and to unclog the heavy data traffic generated by the exploding use of smart phones. This 4G-driven growth in capital spending will continue at least through 2014.”

WiMAX technology will remain a niche protocol, as most operators choose to deploy LTE networks, iSuppli predicted. Further, operators will begin to implement tiered data pricing in order to pay for their capital investments.

While Western Europe, Japan and the United States will push forward with 4G deployments, Latin America, China, India and the rest of the developing world will focus on expanding geographical coverage of their networks to improve wireless penetration. Some operators may choose to share networks in order to reduce their capital outlays, iSuppli said.

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8/2/2010 1:42:45 PM

Alcatel-Lucent keeps full-year outlook despite Q2 loss

Alcatel Lucent (ALU) posted a second-quarter loss but reaffirmed its full-year outlook with nominal growth of between 0% and 5%, despite continued component shortages. Like its competitor Ericsson, (ERIC) Alcatel Lucent revenues were buoyed by wireless development in North America. A-Lu and Ericsson are primary network providers for both Verizon Wireless and AT&T Mobility as they build out LTE networks.Q2 revenue increased more than 17% sequentially to $4.9 billion, but was down more than...

 

 

Alcatel Lucent (ALU) posted a second-quarter loss but reaffirmed its full-year outlook with nominal growth of between 0% and 5%, despite continued component shortages. Like its competitor Ericsson, (ERIC) Alcatel Lucent revenues were buoyed by wireless development in North America. A-Lu and Ericsson are primary network providers for both Verizon Wireless and AT&T Mobility as they build out LTE networks.

Q2 revenue increased more than 17% sequentially to $4.9 billion, but was down more than 2% from the same period one year ago, but the network firm reported a loss of $240 million. “Networks saw a year-over-year single-digit decline in revenue, driven by fixed access, switching and optics. This has been partially offset by continued strong growth in IP and W-CDMA,” according to the company.

I am pleased with the continuing progress in our transformation journey, illustrated in the second quarter both by the top line and profitability. Revenues for the quarter reflect the on-going and expected overall improvement in market conditions and the good traction of our product portfolio. This is notably highlighted by the good performance in IP and wireless and, from a geographic standpoint, by strong growth in North America,” said CEO Ben Verwaayen.

The company’s wireless division revenues saw a 5% increase from a year ago, driven by its W-CDMA business. “Our W-CDMA business was the key driver of that increase with another quarter of near 50% year-over-year growth driven primarily by the North American market. A very strong sequential increase in our CDMA business reflected spending to accommodate data traffic growth on 3G CDMA (EV-DO) networks, and the year-over-year decline in our GSM business eased to a single digit rate.” Its applications business saw a 5.8% increase in revenue, while its services business saw a 1.1% increase in revenue. However, declining revenues in its wireline business contributed to the quarterly loss.

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7/29/2010 1:56:31 PM

Making mobile chips - a sneak peek at wafer manufacturing

Most people don’t give too much thought to the tiny components which form such an integral part of almost all modern communication devices, from PCs to mobile phones.Indeed, mobile chips get almost no public recognition in a world which seems to care more about screen size, shiny aluminum casings and apps – yet without powerful application processors, our handsets and devices would be nothing more than bricks.Making chips, however, is no easy task, nor is it a cheap one, resulting...

Most people don’t give too much thought to the tiny components which form such an integral part of almost all modern communication devices, from PCs to mobile phones.

Indeed, mobile chips get almost no public recognition in a world which seems to care more about screen size, shiny aluminum casings and apps – yet without powerful application processors, our handsets and devices would be nothing more than bricks.

Making chips, however, is no easy task, nor is it a cheap one, resulting in many firms choosing to outsource their manufacturing to dedicated “fabs” to feed the almost insatiable modern appetite for smaller, faster processors.

In Singapore recently, RCR was privileged to be able to get a glimpse behind the chipmaking curtain at GlobalFoundries’ fab 7, where wafer upon wafer of chips are churned out daily from within the impressive maze of cleanrooms.

GlobalFoundries’ expertise is in producing very small, very power efficient chips based on the ARM architecture and   Fab 7 manufactures mobile products for many of the world’s largest wireless chip companies including Qualcomm, Broadom, Atheros and many others.

Getting a grand tour of the facility, VP of Fab 7 Peter Benyon explained the magic behind the process as well as the inherent paradoxes of balancing the need for increased performance with lower power and heat, larger die sizes at lower costs and how increased complexity can have a negative impact on wafer yields.

The process of making a wafer can take two to three months and involves a number of steps including film deposition (Oxidation, DCVD & PVD), chemical mechanical polishing (CMP), photolithography, etching, cleaning technology, implantation and diffusion.  Each of these is a process in and of itself, and can be repeated several times in fixed order.

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7/26/2010 12:40:44 PM

Devices may be dilemma for WiMAX operators

Editor's Note: This article is an excerpt from RCR Wireless News' May Special Edition, Enabling the Mobile Revolution: Mobile Chips, Devices and Accessories. The 80-page special edition is available here.WiMAX operators around the world are facing a dilemma – do they consider themselves to be alternative broadband providers like Clearwire Corp., which touts itself as a DSL replacement that is cheaper and portable, or do they take a more traditional approach like Sprint Nextel Corp., which...

Editor's Note: This article is an excerpt from RCR Wireless News' May Special Edition, "Enabling the Mobile Revolution: Mobile Chips, Devices and Accessories." The 80-page special edition is available here.

WiMAX operators around the world are facing a dilemma – do they consider themselves to be alternative broadband providers like Clearwire Corp., which touts itself as a DSL replacement that is cheaper and portable, or do they take a more traditional approach like Sprint Nextel Corp., which is selling a 3G/4G handset combination that runs at faster speeds where it has network coverage, and drops down to carrier's CDMA system in places where WiMAX coverage is still being deployed. For Sprint Nextel and Clearwire, perhaps, the go-to market strategies are simple: Clearwire has been building its network without handsets (yet) because it doesn't have a traditional wireless network to drop down to, and Sprint Nextel does. But the decisions aren't so simple for other WiMAX providers around the world.

Vividwireless is an Australian-based WiMAX operator that just deployed service in Perth in March. The operator has only been commercial for a few weeks but already said it has been surprised by how many of its customers – half – are buying its services as for broadband replacement. It has also been surprised at how many of its customers are buying the home gateway product, geared to customers who plan to use the service primarily in the home. Further, 25% of its customers who buy the home gateway product are buying a VoIP plan offered by a sister company of vividwireless – even though the operator hasn't spent a penny on advertising its VoIP service. Vividwireless CEO Martin Mercer said the operator is billing itself as a DSL replacement, touting the simplicity of its wireless offering. As such, vivid is debating whether to offer handset-like devices on its network once they become available. The operator doesn't want to compete head on with cellular operators, pointing out that once you give someone a handset, the user expects coverage and abilities that work like they do on a handset.

For its part, Clearwire plans to introduce two 3G/4G handsets this year. How the carrier markets the devices will be interesting to watch. Sprint Nextel touts cost advantages, quality customer service with a no-questions-asked return policy and its Simply Everything plans for its cellular network. The carrier's ad campaign for its 4G service centers around the experiences that can take place on a 4G network, whether it is connecting gaming systems in the woods or downloading a movie from the airport. Price isn't mentioned. As Sprint Nextel introduces the HTC Evo 4G device, it will have to balance the cool things the device can do with more traditional handset advertising, like showing its sleek design and large-screen display.

In the LTE space, both Verizon Wireless and AT&T Mobility likely initially will sell data cards and dongles, and offer dual-mode handsets later. In such a competitive marketplace, Clearwire may find it's easier to differentiate as an alternative broadband provider, and put less emphasis on its handset offerings.

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